In order to use the Kobo eReader, you must either create a Kobo account, or use a third party access method such as Google or Facebook to set up the eReader. This will become your Kobo Account and can be reused on the Kobo website and on additional eReaders.
Step 1
Step 2
Step 3 - When you see the following screen, simply hit the x in the top right corner to bypass.