World Travel & Tourism Council"Our mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world. Since the initial discussions between industry CEOs in the late 1980s about establishing a forum for business leaders in Travel & Tourism to the way it is today, WTTC has had many achievements, and its role & activities grown significantly. But its core mission remains the same - to raise awareness of the full economic and social impact and potential of Travel & Tourism."